EXPERIENCE 
FREELANCE CREATIVE
March 2005 - Present
With over 15 years of experience designing for major brands, I specialize in both print and digital creative solutions. In print, I’ve crafted displays, duratrans, and packaging for esteemed cosmetic companies including Cay Skin, Eve Lom, Lipstick Queen, Maybelline, and NARS Cosmetics. On the digital side, I’ve developed websites, emails, social media content, and paid advertising for clients such as The Knot, Supergoop!, Birchbox, Kate Spade, and BLK/OPL.

MACY’S
Art Director / July 2023 - November 2024
Designed specialty landing pages for Macy’s and Bloomingdale’s, and created in-house banner ads for Macy’s enterprise and store initiatives. Currently overseeing the creation of sitelets, ensuring all assets meet specifications and quality standards. 

RAZORFISH
Associate Creative Director / October 2022 - January 31
Contributed to the Mercedes Vans website, Mercedes Benz Financial Services website, and the MercedesMe app by designing updates across all three platforms. Collaborated with developers, copywriters, and UX designers to establish the visual identity and user experience. Additionally, performed background photo editing and retouching for the Vans website.

PUBLICIS SAPIENT
Senior Designer / April 2022 - October 2022
Led a social campaign for Corteva, a subsidiary of DuPont, where I created MP4 animations and static posts for Instagram, Twitter, and Facebook. I sourced imagery and collaborated with copywriters to develop graphics that could be localized for various regions. Additionally, I contributed to the development of a new B2B website for Walgreens, working closely with the UX and engineering teams to create an updated platform for medical professionals to communicate with Walgreens.

SUPERGOOP!
Digital Designer / January 2022 - May 2022
Oversaw the design of emails, web pages, digital advertising, and social media posts for the Supergoop brand. Gathered inspiration for ideation and utilized Photoshop, Figma, and After Effects to create engaging digital content. Additionally, performed front-end development by coding the site on a CMS platform through Shopify.

KATE SPADE NEW YORK
Digital Production Designer / October 2018 - January 2022
Translated creative concepts into actionable designs for domestic and international sales across all social media platforms, web pages, and emails. Cropped images for various third-party sites following the KSNY photo guidelines provided by the creative team. Managed one designer and two interns, ensuring the quality of work remained top-tier and aligned with brand standards.

STRIVECTIN
Senior Designer / June 2018 - October 2018
Conceptualized and produced emails, designed website pages on Demandware and Shopify, and created print brochures. Developed social media posts, Amazon A+ page content, and affiliate banner ads. Additionally, created illustrations for the brand Nia24.

MANA PRODUCTS
Senior Designer / June 2017 - June 2018
Conceptualized and produced digital and print collateral for various subsidiary companies under the Mana umbrella, including BLK/OPL, Your Name Pro, Style Edit, Junetics, and Gray Away. Art directed photo shoots and oversaw retouching processes. My digital work included emails, homepages, and banner ads for major clients like Google and Amazon, while print projects encompassed postcard designs and retail displays. Managed designers, photographers, retouchers, and interns to ensure high-quality work.

EDUCATION 
AI Miami International University of Art and Design
2002- 2005, BFA, Graphic Design 

Miami Dade College, Kendall Campus
1999- 2001, AA, Fine Arts 

PROFICIENCIES
Adobe: Photoshop, InDesign, Illustrator, Flash, Dreamweaver

Figma, Sketch, FigJam 

Microsoft: Word, Excel, Powerpoint, Outlook Strong understanding of HTML and CSS