EXPERIENCE

BRAY & CO.

Senior Creative Lead (Acting Design Director Capacity) / May 2025 - Present

Partner with the Design Director to define and scale the visual identity for Fidium Fiber Internet and Re:Play Real Estate. Acted as a secondary lead, mentoring the creative team and providing critical feedback to ensure design consistency across social, digital, and print ecosystems. Translate complex business requirements into high-performing creative assets, including dynamic social campaigns and comprehensive brand collateral.

FREELANCE CREATIVE

March 2005 - Present

Provide high-level creative strategy for industry leaders including NARS Cosmetics, Maybelline, Supergoop!, and Kate Spade. Delivering 360-degree creative solutions across luxury packaging, digital ecosystems, and large-scale retail displays.

MACY’S

Art Director / July 2023 - November 2024

Directed the visual strategy for specialty landing pages and enterprise-level sitelets for
Macy’s and Bloomingdale’s. Standardized asset specifications and quality control workflows, ensuring seamless handoffs between creative and development teams. Aligned with internal stakeholders to ensure store initiatives and digital campaigns met overarching brand standards and business KPIs.   

RAZORFISH

Associate Creative Director / October 2022 - January 2023

Led visual identity and UX strategy for Mercedes Vans website and app, improving user engagement and supporting multi-market rollout across global regions. Orchestrated collaboration between UX designers, copywriters, and developers to build high-fidelity digital products for a premium global audience. Managed high-end photo retouching and background editing to maintain the luxury aesthetic of the Mercedes-Benz brand.

PUBLICIS SAPIENT

Senior Creative Lead / April 2022 - October 2022

Spearheaded a multi-channel social campaign for Corteva (DuPont), managing the creation of motion graphics and static content for global localization. Led the design phase of a new B2B platform for Walgreens, collaborating with engineering and UX teams to create a streamlined communication portal for medical professionals.

SUPERGOOP!

Digital Designer / January 2022 - May 2022

Oversaw the design of emails, web pages, digital advertising, and social media posts for the Supergoop brand. Gathered inspiration for ideation and utilized Photoshop, Figma, and After Effects to create engaging digital content. Additionally, performed front-end development by coding the site on a CMS platform through Shopify.

KATE SPADE NEW YORK

Digital Production Designer / October 2018 - January 2022

Directly managed a design team and interns, overseeing professional growth and daily creative output. Managed the translation of high-level creative concepts into actionable localized designs for domestic and international markets.

STRIVECTIN

Senior Designer / June 2018 - October 2018

Conceptualized and produced emails, designed website pages on Demandware and Shopify, and created print brochures. Developed social media posts, Amazon A+ page content, and affiliate banner ads. Additionally, created illustrations for the brand Nia24.

MANA PRODUCTS

Senior Designer / June 2017 - June 2018

Managed a diverse team of designers, photographers, and retouchers, fostering a culture of creative excellence. Led the conceptualization and execution of photo shoots and post-production for major subsidiaries (BLK/OPL, Style Edit). Directed digital and print collateral for top-tier accounts including Google and Amazon, ensuring high-quality retail presence.

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